Seller Code of Conduct

At the Great British Farmers Market, we are committed to creating a positive and respectful environment for all our customers and sellers.

This Seller Code of Conduct outlines the standards of behaviour expected from our sellers and the consequences of violating these standards.

There is an equivalent code of conduct for our customers here: Customer Code Of Conduct.

Compliance with Laws and Regulations

• Sellers must comply with all applicable local and national laws and regulations (see also Seller Agreement, sections 3 and 6).

• Sellers must adhere to all marketplace policies, including but not limited to the Seller Eligibility Policy, product listing guidelines, refund and return policies (see Seller Agreement, section 7), and intellectual property rights (see Seller Agreement, section 8).

Honesty and Integrity

• Sellers must provide accurate and truthful information about their products and business.

• Misrepresentation of products, including false advertising, is strictly prohibited.

• Sellers must not engage in any fraudulent activities.

Product Quality and Safety

• Sellers must ensure that all products meet high standards of quality, safety, and authenticity (see also Seller Agreement, sections 4 and 6).

• Sellers must regularly review and update product information to reflect any changes.

Transparency in Sourcing and Production

• Sellers must provide transparency in their sourcing and production processes.

• Any claims about the origin, quality, or production methods of products must be verifiable.

Customer Service

• Sellers must respond to customer inquiries and concerns promptly, typically within 2 business days.

• Sellers must handle customer complaints and disputes fairly and professionally (see also Seller Agreement, section 3).

Respectful Communication

• Sellers must communicate with customers, marketplace staff, and other sellers with respect and professionalism.

• Harassment, discrimination, or any form of abusive behaviour will not be tolerated.

Marketplace Interaction

• Sellers must adhere to all marketplace rules and guidelines.

• Sellers must not engage in any activities that could harm the reputation of the marketplace or other sellers.

Breaches of this code are dealt with under Seller Agreement, section 10 (Ending the Agreement). The following sets out the graduated approach we will take:

Warnings and Notices

• Minor violations may result in a warning or notice from the marketplace.

• Sellers will be given an opportunity to rectify the issue within a specified timeframe (see Seller Agreement, section 10: 15 days for minor issues).

Temporary Suspension

• Repeated or serious violations may result in the temporary suspension of the seller's account.

• Sellers will be notified of the suspension and the steps required for reinstatement.

Termination of Account

• Severe or continuous violations may result in the permanent termination of the seller's account under Seller Agreement, section 10.

• Sellers will be notified of the termination and the reasons for this action.

Legal Action

• In cases of illegal activities, the marketplace reserves the right to take legal action and report the seller to the relevant authorities.

• Sellers indemnify the marketplace against losses arising from such activities under Marketplace Model Explanation, section 5 (Indemnity).

• Sellers, customers, and marketplace staff are encouraged to report any violations of this Code of Conduct.

• Reports can be made to marketplace support via info@greatbritishfarmersmarket.co.uk.

• All reports will be treated confidentially and investigated as promptly as possible.

• The Great British Farmers Market is committed to continuous improvement and reserves the right to update this Seller Code of Conduct as needed.

  Sellers will be notified of any changes and are expected to comply with the updated code. This aligns with the changes process in Seller Agreement, section 13.

Last Updated: 11 September 2026

Questions? Contact us at info@greatbritishfarmersmarket.co.uk.